Tina K. Russell

November 13, 2008

An Apple car wouldn’t drive far from the tree

Filed under: Uncategorized — Tags: , , , , , — Tina Russell @ 3:47 pm

Thomas “Omega” Friedman ends a column on our auto industry’s failure to innovate with a rhetorical device that really bugs me.

Op-Ed Columnist – How to Fix a Flat – NYTimes.com
Lastly, somebody ought to call Steve Jobs, who doesn’t need to be bribed to do innovation, and ask him if he’d like to do national service and run a car company for a year. I’d bet it wouldn’t take him much longer than that to come up with the G.M. iCar.

Here’s what it would do: it would look shiny and new right when you got it, back when it was cool to have one. In five months, it would look scratched up and awful, but no fear; auto magazines will already be drooling over the next-generation iCar announced by Jobs at his CarWorld keynote.

You could only get your oil changed at iCar franchise dealerships, and if you run out of gas, you’ll have to send it back to California so that they can swap out the gas tank. Also, you can’t open the hood; that would violate the manufacturer’s rights!

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