Tina K. Russell

June 16, 2008

Ad Nauseam

Filed under: Uncategorized — Tags: , , , — Tina Russell @ 1:32 pm

Here’s an angry New Yorker:

Lost City: Yo! Check This Out! IKEA Rules!
Aside from the Swedish meatballs they serve in the cafeteria—a dish I dearly love—I’m not much looking forward to the coming debut of the Red Hook IKEA. And their bus shelter ads aren’t helping my mood.

One ad on Columbia Street invites us to be awe-struck by the “corrugated awesomeness” of the box. It actually begins with exclamation “Yo! Check this out.” And it ends with “Boxes rule!” (“That’s how kids talk today. right?” asks the middle-aged Swedish furniture executive.)

I’m sick of ads that try too hard to be “with it.” I recognize that ad agencies think “kids these days” are too smart for traditional marketing, but why not respect our intelligence by talking to us like adults? (And “deconstructing” doesn’t help, unless by “deconstructing” you mean taking down the physical billboard holding up the ad, which I would be perfectly happy with.)

(See also: Our Global Food-Service Enterprise Is Totally Down For Your Awesome Subculture)

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